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Interesting Reading

IB field is concerned with the issues facing international companies and governments in dealing with all types of crossborder transactions.

International Business
Entry

Many countries make it attractive to incorporate in their area, even when activities are to be conducted elsewhere. In fact, there are so many tax efficient jurisdictions that an initial problem for most organizations wanting to form an international business company, is how to select from the available options. Belize is such a country that entered the offshore industry after carefully analyzing and adopting the best features of some of the best offshore jurisdictions in existence. Its long history of democracy and stability, enhanced by its legal system which is based on English common law, have made it the premier source for easy market transition (“Belize Offshore Consultants”). Multinational Corporations A multinational corporation is a company or enterprise operating in several countries, usually defined as one that has 25% or more of its output capacity located outside its country of origin. The world’s four largest multinationals in 1994 were General Motors, Ford, Exxon, and Shell. Their total sales exceeded the gross national product of all of Africa, and the top 100 multinational corporations controlled $3.4 trillion in financial assets. In 1993, multinational corporations accounted for one-third of the world’s industrial output, with sales of $4,800 billion. They are seen in some quarters as posing a threat to individual national sovereignty and as exerting undue influence to secure favorable operating conditions. Unsuccessful efforts were made 1992, under UN auspices, to negotiate a voluntary code of conduct for multinationals, but governments and corporations alike were hostile to this idea. In 1993, 11 of the 100 largest multinational corporations were British (“Hutchinson Family Encyclopedia”).

Culture and International Business
Chevrolet was unsuccessful at marketing the Chevy Nova in Mexico, and the result was lost revenue because inn Spanish, “No va” means “it doesn’t go.” The American Motor Corporation named one of its products the “Matador,” to create images of strength and virility. But “Matador” means “killer” in Puerto Rico, where the traffic fatality rate is exceedingly high. It is therefore imperative to conduct an evaluation of names prior to introducing a product on the market (“International Business Customs”). A 30-second advertising spot proved to be a costly mistake for Doubletree Hotels Corporation. The advertisement was the announcement of a $31 million marketing campaign to illustrate the warm, friendly atmosphere of the hotels. Deemed offensive to the Muslim community, the spot portrayed employees of the hotel dressed in Arab-style clothing and bowing to the guests. This was interpreted as the employees worshipping or “praying” to hotel visitors. As the Muslims worship the one true God, this advertisement was seen as ridicule of reality. Moreover, translation errors are the cause of the majority of blunders in global trade. The Coors slogan “Turn it Loose,” turned into “Drink Coors and Get Diarrhea.” Even the largely popular “Got Milk?” campaign lost its edge when it was introduced in Mexico as “Are you Lactating?” As is obvious, these mistakes and others like them can result in a devastating loss of revenue for companies in today’s global marketplace. Hence, it is very important to know its culture before conducting international business with a country (“International Business Customs”). 
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